The Story from the Heart of Asian Beauty

We share with you the inspiring journey of Beauty of Joseon: A brand that elevates skincare to an art by combining traditional Hanbang knowledge with modern science.

As Seorya, we bring the elegance and naturalness of this cultural heritage to beauty enthusiasts in Türkiye. Each product carries a simple yet effective essence, supported by the power of nature.

We are proud to share with you this brand that sets out to increase your radiance, health and self-confidence.

Formulas That Bring Purity and Elegance Together

Each formula of Beauty of Joseon is prepared with Hanbang-inspired ingredients that prioritize naturalness while protecting the skin. As Seorya, we prioritize the concepts of effectiveness, balance and peace when choosing products that reflect this philosophy.

All products are developed to be cruelty-free – respect for nature, animals and people is the essence of beauty.

Modern Skin Care with Hanbang's Wisdom

Hanbang is a centuries-old Korean natural healing art that utilizes the therapeutic power of medicinal plants. Beauty of Joseon reinterprets this tradition with modern formulas.

As Seorya, we aim to bring this wisdom to Türkiye and make your daily care routine more conscious, balanced and enjoyable.