Purito

PURITO Seoul | Seorya

PURITO

Seorya is bringing PURITO, known for its sensitive skin-friendly formulas inspired by Korean ingredients and culture, to Türkiye. Below you'll find a brief look at the brand's philosophy and its gentle connection with the skin.

The Gentle Power of Korea — Centella and Skin Barrier

PURITO is a modern Korean skincare brand that stands out with its formulas that transform the skin without weighing it down. Specifically focusing on ingredients that support the Centella Asiatica, ceramides, and moisture barrier; soothes redness, It offers products that strengthen the skin barrier and make the skin more balanced in the long term.

PURITO offers lightweight textures, fragrance-free and essential oil-free formulas, and skin-friendly pH levels; It makes it possible to establish a safe routine for combination, oily, acne-prone, and sensitive skin. With each use, the skin feels calmer, more balanced, and more comfortable.

Eco-ethical, vegan, and sensitive skincare.

PURITO's name comes from the words "pure" and "to (soil)," making a reference to the earth, roots, and purity. The brand is characterized by vegan ingredients, cruelty-free formulas, and more conscious packaging choices. It represents a modern, responsible understanding of beauty.

Natural extracts sourced from different regions of the Korean Peninsula; to combat the stress of city life, air pollution, and They come together in simple yet effective formulas designed to combat barrier damage. PURITO offers a skincare philosophy that not only beautifies the skin but also protects, strengthens, and soothes it in the long term.

A woman using PURITO Wonder Releaf Centella products.

About Us

  • An Elegant Bridge Between Asia and the World

    Seorya is an elegant brand that brings Asia's thousands of years of beauty philosophy to the world.
    For us, beauty is not just about appearance – it is an understanding, a balance and a way of life.

  • We Redefine Beauty

    Seorya's goal is not just to offer products; it is to provide people with an experience that will help them rediscover themselves naturally, carefully and safely.

  • Experts Guiding Beauty

    At Seorya, we are not salespeople, but beauty experts inspired by the ancient rituals of Asia and the essence of nature.
    Each one guides our clients' journey by combining the elegance of skin science with the warmth of traditional wisdom.
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