BENEFITS

• Strong Effect Against Stains and Color Inconsistencies
Anua Niacinamide 10% + TXA 4% Brightening Serum reduces dark spots, sun-induced color inequalities and acne scars with its high content of Niacinamide and Tranexamic Acid.

• Evens and Brightens Skin Tone
Niacinamide evens out skin tone by regulating melanin production. Working with TXA, it gives skin a vibrant, balanced, and radiant appearance.

• Strengthens the Skin Barrier
Thanks to the Panthenol and Hyaluronic Acid complex, it protects the skin barrier, prevents moisture loss and makes the skin resistant to external factors.

• Natural Brightening Complex
It gives natural brightness and vitality to the skin with Arbutin, Alpha-Arbutin and Vitamin C derivatives (3-O-Ethyl Ascorbic Acid).

• Soothing and Balancing Effect
Centella Asiatica and Heartleaf extracts soothe the skin and ensure safe use even on sensitive skin.

• Clinically Tested Formula
With regular use, it provides a visibly smoother, brighter and healthier appearance to the skin.

USE

After cleansing and toning your skin, take a few drops of serum.
Apply by gently massaging into areas with blemishes or discoloration.
Apply with your fingertips using dabbing movements to increase absorption.
It can be used twice a day, morning and evening.
For daytime use, be sure to complete with SPF 30 or higher sunscreen.

TECHNICAL INFORMATION

• Content Amount: 30 ml
• Formula: Free of paraben, sulfate, alcohol, mineral oil and artificial fragrance
• Dermatologically tested
• Vegan and cruelty-free production

SITUATIONS IN WHICH IT SHOULD NOT BE USED

• Avoid contact with the eye area.
• If redness, irritation or itching occurs, use should be discontinued.
• Should be kept out of reach of children.
• It should not be stored in environments exposed to direct sunlight.

MAIN CONTENTS

• Niacinamide (10%) – Regulates skin tone, tightens pores, strengthens the barrier
• Tranexamic Acid (4%) – Reduces spots by regulating melanin production
• Arbutin & Alpha-Arbutin – Provides natural brightening effect
• Vitamin C Derivative (3-O-Ethyl Ascorbic Acid) – Provides skin brightness and collagen support
• Centella Asiatica & Heartleaf Extracts – Soothes skin, prevents irritation
• Hyaluronic Acid Complex (7 forms) – Provides intense moisture and elasticity to the skin

FOR WHOM IT IS SUITABLE

• Users who experience blemishes, acne scars or sun-induced skin discoloration
• Those who want to equalize their skin tone and gain brightness
• All skin types, including sensitive and combination skin types

WHY IS THIS SERUM DIFFERENT?

Anua Niacinamide 10% + TXA 4% Brightening Serum combines high concentrations of niacinamide and tranexamic acid to target dark spots, uneven skin tone, and post-acne marks. With regular use, skin appears brighter, smoother, and more balanced.

Its lightweight, fast-absorbing texture makes it comfortable even for sensitive skin and easy to incorporate into a daily skincare routine without irritation.

HOW TO USE IT WITH SEORYA ROUTINES

Apply this serum after toner and always finish with a broad-spectrum sunscreen during the daytime. When paired with a moisturizer, the brightening and tone-correcting benefits become more balanced and long-lasting.

FREQUENTLY ASKED QUESTIONS

Is it suitable for sensitive skin?
Yes. The formula includes soothing botanical extracts that make it suitable even for sensitive skin types.

How often should it be used?
It can be used twice daily, morning and evening.

Can it be combined with other actives?
Yes, but when combined with retinol or strong exfoliating acids, skin tolerance should be carefully monitored.